Inside Enterprise’s Acquisition of Deem

ByJordan Muse

With Enterprise by Its Side, Deem’s Future Looks Bright (and Innovative)

Travel technology provider Deem first partnered with global rental car provider Enterprise in 2011, and in 2016, Enterprise took a minority stake in the travel platform. In the first quarter of 2019, Enterprise officially acquired Deem, taking their relationship and partnership to a whole new level.

Behind the Acquisition Scenes

Enterprise was missing a valuable piece of the travel management puzzle and Deem held the cornerstone: the ability to deliver mobility options to travelers. As Enterprise continued to focus on growth and providing leading-edge transportation solutions in a highly competitive and every-changing marketplace, the decision to elevate the relationship was natural and fit well with both companies’ goals.

The Future of Deem

What began as a minority stake in Deem in 2016 came full circle in 2019 when Enterprise officially acquired Deem. Now that the dust has settled on the acquisition, what does the future hold for Deem? From multiple booking tool options for businesses of different sizes and other traveler mobility options for travelers, the future of the innovative travel technology provider Deem is bright—especially with the resources and trust of Enterprise Holdings behind it.

Listen to Roger That!

To learn more about the future of Deem, listen to the newest installment of Roger That! as Roger Hale, ADTRAV President/CEO, sits down with John Rizzo, Deem CEO, as part of a multi-episode series exploring today’s online booking tools and the booking tools of tomorrow. Listen to the full podcast now.

Similar Posts

  • ADTRAV Holiday Hours Notice

    ByJordan Muse

    As the holiday season approaches, we are grateful for your continued trust in ADTRAV. To allow our team time to celebrate with their loved ones, our office will be closed on the following days: We will resume our regular business hours of 7 AM – 7 PM CST, Monday through Friday, after the holidays. As…

  • How Traveler Data Shapes the Traveler Experience

    ByADTRAV

    Harnessing traveler data in the right way can dramatically improve the travel experience–on the individual level and for company travel programs. Traveler data is essentially a subset of big data, sets of data so large they cannot be processed through traditional processing means. This data is collected from multiple sources and is typically associated with…

  • ADTRAV Bulletin: TSA Pre✓ Reminders

    ByADTRAV

    Although TSA Pre✓ should be granted almost every time to travelers enrolled in the program, it isn’t guaranteed. The TSA checks for eligibility on every flight, and sometimes travelers are randomly excluded. Please also note that only certain airlines and airports participate in the program. If travelers are flying on an airline or through an airport…

  • The OBT Giant: SAP Concur

    ByJordan Muse

    It has now been nearly five years since the online booking and expense management tool Concur was acquired by SAP. The organization has experienced great successes, but what does it hope to accomplish in the future? And as new players break into the market, how does SAP Concur feel about up-and-coming VC ventures into the…